Lara is a passionate hands-on marketing executive who can create a big-picture plan for success and ensure execution throughout marketing programs and product management lifecycle. In her 15+ years of experience, she has proven success in leading turnarounds for struggling businesses and driving organizational growth through a variety of market, operational, and HR strategies.
She is proficient in the full suite of demand creation pillars: content marketing, marketing technology and demand generation tactics. She has a proven ability of increasing sales and investment efficiency by driving strong go-to market programs. She have tackled growth, retention, and acquisition objectives using a full portfolio of direct response digital (SEM, programmatic display ad, e-mail, and paid social) and offline (direct mail, print, TV, Radio, events) tactics.
Lara has developed and built teams into high-performing units that respond quickly and resiliently to challenges, including restructuring teams and realigning operations. She has relevant experiences in leading teams across multiple geographies and driving exceptional performance. She has a broad and balanced perspective that comes from direct experiences in leading global, regional and country based marketing teams.
Lara has extensive experiences managing North American, South American and Global Businesses. She is Portuguese, Spanish and English trilingual and has lived in 4 countries and traveled to over 30. She holds a MBA from The Fuqua School of Business at Duke University.